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Half of Your H2 Strategy Just Became Irrelevant
Your customer isn’t going out anymore. Here’s where the money went.
A Radio DJ, a 24-Year-Old in NYC, and a Dodge Caravan Walk Into an Oil Crisis
War, Wrecks, and Reinvention: Five Brands Caught in the Blast Radius
There's a pattern forming around who takes care of whom — and what happens when the answer is "nobody, unless I figure it out myself."
There's a quiet emotional retreat happening right now — sadness, curiosity, caring, and joy are all declining at once, while embarrassment and surprise are ticking up. People aren't shutting down. They're recalibrating. And the things they're reaching for tell you everything.
